Over the past 3 months, I haven’t written any newsletters, been out in the public much, or posting on my blog. Good folks have been asking what happened. Where did I go? What was I doing? Since I wrote my last newsletter in August, I started working on a series of product launches for clients,…
Author Archives: videoproduceronline
New Modules, Episodes, and Tools
Over the last two months, I’ve been adding episodes to Optimize Your Video 2.0 and wanted to give you a “behind the scenes” look at what I’ve done over the last two months with adding episodes, content, value, strategies, training, and blueprints. Below is a scaled down version of what all customers see when they…
The Handheld Camera Tool
Why do you see videos of people driving in their cars to sell you their stuff? What’s the deal? If you are wondering why it works so well, it’s because there are TWO layers of context going on at the same time. 1. The person talking, then constantly looking at you and the road creates…
Video Sales Letter "1-2 Combo"
Recently, I was working closely with a client who’s been with me for over three years and we were structuring a video sequence launch for a seminar event. I have to work very closely with clients through video launch funnels to ensure the videos all tie together, as there are quite a few moving parts…
Optimize Your Video 2.0 Release
Since officially releasing Optimize Your Video 2.o, it’s great to hear the positive response from so many customers. In “pre-release”, we had positive feedback, but it was nice to get some recent “constructive feedback” to adjust the product accordingly. Out of all the behind the scenes episodes, content, swipe files and step-by-steps, here is the…
Recent Company Press Release
A recent press release highlighted what’s going on with web video and how Optimize Your Video is part of the overall picture. Click here for the Optimize Your Video 2.0 Press Release
The Optimize Your Video 2.0 Story
In November 2007, I left the beaches and warm skies of San Diego, California for a weekend to meet Josh Anderson for the first time in Boise, Idaho. You may know Josh, who is known for pioneering audio and video multimedia marketing products on the web and is one of the creators of Nanacast, a…
First Frame Video Player Strategies
(2 Parts: Split Testing and Examples. Taken from client case studies and included in Optimize Your Video 2.0) Split Testing: If you are curious to see which display image of your video gets the most plays, use a video player that has the option of using a hosted image as your first frame. The reason…
Short Video Creation Blueprint
Some time ago, I got in touch with a company that allows you to create short :30-:45 video spots to have on your website by choosing one of their templates and adding. You can: 1. Use the template directly with the images and audio “as is”. 2. Choose from different images, video clips and music….
Video Promo Idea Script Generators
Just in the past three and a half years , I’ve written over two hundred 2-5 minute video promo scripts and having a blueprint to go from can really help speed up the process! Here’s the “Web Video Promo Script Idea Generator” blueprint you can swipe for your promotional videos. I created this from scratch…